EMBA marketing syllabus

Syllabus

Click pick for more resources at stevetoms.net

Syllabus & Course Objectives

Course objectives: The primary focus of this class is to provide
a foundation of and appreciation for the major marketing principles.

During and after completion of the course, you will be able to analyze marketing problems, discuss strategic approaches that organizations take to achieve goals, and appreciate the role of the marketing manager.

Your textbook: Feel free to obtain any one of the following
(they all contain the same concepts and terms; the later editions
provide more recent examples, but cost more.)

Marketing Strategy by Ferrell/Hartline
Sample prices at www.cheapesttextbooks.com
For best prices, google "discount college textbooks"

3^rd edition: ISBN - 0324201400 (Used from $3.95)

4^th edition: ISBN - 0324362722 (Used from $4.29)

5^th edition: ISBN - 9780538467384 ((Used from $48.49)

What we'll cover:
Summer 1 Maymester classes
(Note: Download/print all 3 sets of lecture handouts)

5/19: Lecture 1 | Macro Marketing Environment and Product Strategy

(See Lecture 1 and Lecture 2 support pages)

6/2: Lecture 2 | Place, Price, and Promotion Strategies

(See Lecture 2 and Lecture 3 support pages)

Summer 2

6/9: Lecture 1 | Macro Marketing Environment
(PowerPoint lecture handouts)

Content: Business concepts, uncontrollable variables, research, defining markets

6/16: Lecture 2 | Segmentation and Micro Marketing Environment, Part 1
(PowerPoint lecture handouts)

Content: Consumer behavior; product and place strategies

6/30 Lecture 3 | Micro Marketing Environment, Part 2
(PowerPoint lecture handouts)

Content: Pricing and promotional strategies

Missing any part of any class is grounds for a one grade reduction.

Drop this class if upcoming events interfere with your ability to attend all scheduled class meetings,
including late arrivals or early departures. Talk with your employer to re-arrange your travel schedule
or cover work shifts. Parents need to have back-up babysitters on stand-by.

In cases of emergency, you will need to contact TWU Student Life at 713-794-2157
and follow university procedures:.

"All excused absences require documentation (ex: physician note or obituaries)
submitted within 30 days of the absence. Please note that a documented absence
does not preclude a student from being responsible for assigned work."

In cases of approved emergencies (as validated by the Student Life Office), students will receive an Incomplete, and be responsible for making up any part of a missed lecture the following semester in a class of their choosing. Unapproved absences at the time grades are submitted will result in an automatic one grade reduction. It is your responsibility to expedite documentation to Student Life..

Guests/visitors are welcome to attend class with you (before class, send STeve an email
with the name of your guest). But please: no one under the age of 15. No children in the classroom.

How you'll earn your grade:

Category

Assignment 1: Due on Friday at Noon before the Lecture 2
(Maymester Summer 1 Assignment 1 due at Noon, May 18)
Assignment 2: Due on Friday at Noon before the Lecture 3
Subtotal:

Participation/Risk reduction/Grade insurance
Based on contributing to class discussions and grade insurance.
You may add or lose 1-10 points at STeve's discretion.

48 points*

48 points*
96 points*

± 1-10 points

90*-100=A; 80-90=B; 70-80=C............................................Total >

* Amassing 90 points does not necessarily qualify for an "A".
Those wishing a top grade will submit both grade insurance projects
(to be discussed at the first lecture)

86-106
points

Students are responsible for ensuring that all submissions are received.

Have a back-up Internet source in case your service provider or computer encounters problems.
And keep a back-up copy of your Word file on a disk or USB-drive.

Equipment or service interruptions and lost files are unacceptable excuses for missing due dates. Send 24-hours prior to deadlines.

If you don't get a "RECEIVED" confirmation email,
STeve did not receive it. Resend. After 2 submissions,
phone him at 713-662-6040.

Save confirmations as proof of delivery. (STeve replies to the same email address used in your communications.)

^ top | question?

Academic honesty: Though it is virtually impossible to cheat in this course, you should be aware of the guidelines for academic honesty as outlined in the Texas Woman's University Student Guidebook.

Dishonesty, including but not limited to cheating and plagiarism, is taken seriously and will be investigated. Such behavior will result in a referral to the Dean of Students for disciplinary action.

Students with Disabilities: If you anticipate the need for reasonable accommodations to meet the requirements of this course, you must register with the office of Disability Support Services (CFO 106, 940-898-3835, dss@twu.edu) to obtain the required official notification of your accommodation needs.

Report errors and mistakes: Your instructor asks for your assistance in spotting errors on this course website. Advise Steve immediately so he can correct them. You are his proofreader, and he rewards those who take the time to keep this site error-free.

^ top | question?

Copyright 2011 | Steve Toms
All materials posted on the webpage are for educational purposes
and for the expressed use of those enrolled in this class