Summer 2 - 2017 | 5133.61
Course objectives: The primary focus of this class is to provide a foundation of and appreciation for the major marketing principles.
During and after completion of the course, you will be able to analyze
marketing problems, discuss strategic approaches that organizations
take to achieve goals, and appreciate the role of the marketing
manager. You will also be prepared to research and write the marketing section of your Capstone project.
Your textbook: MarketingStrategy, Ferrell|Hartline, 6th edition ISBN - 9781285073040
ISBN - 0324201400
What we'll cover:
Houston campus, Room
Your grade may be subject to a grade deduction for missing any
part of any class lecture,
Drop this class if upcoming events interfere with your ability to
attend all scheduled class meetings,
Guests/visitors are welcome to
attend class with you. Before class,
send STeve an email
Assignment 1: Due at the beginning of Lecture 2 = 50 points
Note: You will receive a handout on assignment format at Lecture 1.
Academic honesty: Although it is virtually impossible to cheat in this course, you should be aware of the guidelines for academic honesty as outlined in the TWU Student Guidebook. Dishonesty, including but not limited to cheating and plagiarism (copying the work of former students), is taken seriously and can be referred to the Dean of Students for disciplinary action.
Students with Disabilities: If you anticipate the need for reasonable accommodations to meet the requirements of this course, you must register with the office of Disability Support Services (CFO 106, 940-898-3835, firstname.lastname@example.org) to obtain the required official notification of your accommodation needs.
Copyright Steve Toms