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Curriculum Vitae: Steve Toms
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Consultancy
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Academic/Author
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Marketing/Advertising
expertise
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Education
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Activities/Interests/Opinions
Consultancy
Steve has worked with more than 150 different
organizations, from international
Fortune 500
manufacturing
industries to a mom and pop retail bakery;
from international 501C service
associations
to a small rural hospice;
from major state universities to small private
colleges.
Among them: Kraft, IBM, Variety magazine,
Wrigley Corporation,
The Tennis Channel,
Village RoadShow Productions,
Department of Aboriginal Affairs
(Canberra, Australia),|
Ameritrade, Oceania Cruises,
City of Houston
World Energy Cities Partnership, Ohio State Fair,
University of Texas,
M.D. Anderson Cancer Center,
AIDs Foundation, Musicians
of the Houston
Symphony, and the Amateur Athletic Union.
His projects—past and present—have taken
him to 14 countries, coast-to-coast in the U.S.,
and throughout rural Texas, Arizona, New Mexico, California, and
Ohio.
Steve restricts active consultancies to a
handful of retainer clients,
sometimes taking on
a part-time project between his teaching assignments.
Academic/Author (teaching and
writing)
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Communications Coach,
University of Texas/MBA+ Program (Houston, Dallas, and Austin),
working with MBA students to improve their marketing
communications and presentation skills.
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Adjunct
professor: Texas Woman's University (Executive MBA
in Houston, Ft. Worth,
and Plano), University of St. Thomas
(Houston),
University of Houston, DeVry University
and
Houston Community College (ongoing classes in marketing,
business communications,
consumer behavior, advertising methods,
entrepreneurial studies, and public relations)
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Lecturer:
American Marketing Association Marketing
Certification Program
University of Houston (10/02-11/05)
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Assistant
professor of marketing, University of St. Thomas (Houston):
marketing,
consumer behavior, advertising, public relations, and
business communications (1/78-5/93)
Since 1977, Steve has taught more
than 5,000 students.
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Presenter on instructional methods
for the faculties
of the National Education Center
(10/86-3/93)
and
Art Institute
of Houston (10/86-3/93)
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Instructor of English at The Ohio State University, College of
Agriculture
(1970);
and the North American Institute (Barcelona, 1969)
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“Writing
for
the reader” workshops for service organizations,
including several divisions
of the Internal Revenue Service
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Author:
Stop Boring Us! A marketing approach
to business
communications (work in progress)
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Author/lecturer: PowerPoint Master
Class. Half-day workshops
designed to harness
the power of computer slideshow presentation
design and delivery (ongoing)
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Author:
BUSCOM—Effective Business Communications
criteria workbook used in conjunction
with first computer/video
instructional class offered at the University of St. Thomas (5/91)
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Author:
The Job Game, bridging the gap between Academia and the work
world.
Workshops throughout Texas; re-programmed
for the University
of Texas School of Public
Health. Focus on researching
companies, personalizing resumes and cover letters,
interviewing and
negotiating skills ('91-95)
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Motivational
speaker at numerous local, state, and national
trade
associations
and academic organizations, such as MD Anderson Cancer
Center, Exxon,
Cosentino USA (Silestone), the Texas/New Mexico
State
Hospice Association,
International Television Association, and the American Marketing
Association.
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Sales training and motivational
author and trainer. Experience with foodservice,
corporate services, energy, education, and government agency
sectors.
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Judge
at numerous local, state and national public speaking
and
marketing competitions
for secondary and tertiary education.
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Marketing/Advertising expertise
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ProComm...the
fine art of business communications, Houston.
Owner
(now renamed: stevetoms.net)
Integrated marketing communications
consultancy
to
business and academia: electronic/print
communications audit, presentation
assessment and support, style convention guides,
text editing (5/91-current)
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Audio
Visual Services (Houston). Vice President of Marketing. U.S.' third largest
distributor
of audio visual/video equipment and support services (4/77-3/81)
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Bozell
& Jacobs Advertising (Houston). Account executive: Soltex Polymers,
Allied Banks,
Skytop Brewster (10/77-5/78)
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Tracy-Locke
Advertising (Dallas). Account executive: Phillips Petroleum Company
and Amateur Athletic Union (4/75-10/77)
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Leo
Burnett U.S.A. (Chicago). Account executive:
Kentucky Fried Chicken
and
United Airlines (1/72-4/75)
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Ohio
State Fair (Columbus) Director of Marketing and Public
Relations
for world's largest
12-day fair (9/70-12/72)
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Education
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Post-graduate
studies towards Ph.D. (ABD) University of New South Wales
(Sydney, Australia).
Marketing and sales motivation (1/84-1/85)
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Masters
of International Management (MIM/MBA),
Thunderbird School
of Global Management,
(Glendale, Arizona). Marketing/Advertising (1/71-1/72)
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Bachelor
of Arts. The Ohio State University (Columbus). Spanish and Communications
double major (9/66-8/70)
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Diploma
of Hispanic Studies, University of Barcelona
(Spain). Language,
art, history,
geography, literature
(9/68-5/69)
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Activities/Interests/Opinions
Steve is a currentologist; I like to
stay in touch
with what's happening.
His daily routine starts by scanning
top newspapers,
magazines, and other online websites.
He tapes and reviews at least 2
nightly TV network newscasts, BBC World News, and popular talk
shows
on MSNBC and Fox.
That requires lots of freshly-ground
coffee.
 Steve's
lifetime fascination is aviation.
He earned a private pilot's license
during graduate studies in Arizona.
Currently, he's privileged to have several
former students who now operate their own
aircraft; they invite him to occupy the right
seat (co-pilot)
But he's intending to get back in the
left seat
of his own aircraft shortly.
Steve's
second passion is music.
He revived the lost art of
hosting classical
chamber music soirees in his home,
attended by 35-70 guests,
performed by
musicians of the Houston
Symphony.
Many of these events include wine tasting,
featuring selected varietals
to complement
the musical
selections.
 Consulting and teaching are
about selling change.
Steve is drawn to those with positive
attitudes;
those with a
burning desire to make things happen;
those who are open to
learning
new approaches
to solving old problems.
It's simple: There are no rewards for
efforts, only for results.
Steven L. Toms | 713-662-6040
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