Steve Toms


Marketing/Advertising expertise
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Consultancy (clients)

Steve has worked with more than 100 different organizations, from international Fortune 500 manufacturing industries to a mom and pop retail bakery; from international 501C service associations to a small rural hospice; from major state universities to small private liberal arts colleges.

Among them: Kraft, Air LIquide, IBM, Variety magazine, Wrigley Corporation, The Tennis Channel, Village RoadShow Productions, Department of Aboriginal Affairs (Canberra, Australia), Ameritrade, Oceania Cruises, City of Houston World Energy Cities Partnership, Ohio State Fair, University of Texas, MD Anderson Cancer Center, AIDs Foundation, Musicians of the Houston Symphony, and the Amateur Athletic name a few.

His projects—past and present—have taken him to 14 countries, coast-to-coast in the U.S., and throughout rural Texas, Arizona, New Mexico, California, and Ohio.

Steve restricts consultancies, preferring to take on minor projects during his teaching assignments.

Academic/Author (teaching and writing)

  • Communications Coach, University of Texas/MBA+ Program (Houston, Dallas, and Austin), working with MBA students to improve their marketing communications and presentation skills.

  • Adjunct professor: Texas Woman's University (Executive MBA in Houston, Ft. Worth, and Plano), University of St. Thomas (Houston), University of Houston (Main and Downtown campus), DeVry University and Houston Community College (ongoing classes in marketing, business communications, consumer behavior, advertising methods, entrepreneurial studies, and public relations)

  • Lecturer: American Marketing Association Marketing Certification Program,
    University of Houston (10/02-11/05)

  • Assistant professor of marketing, University of St. Thomas (Houston): marketing,
    consumer behavior, advertising, public relations, and business communications (1/78-5/93)

Since 1977, Steve has taught more than 6,000 students.

  • Motivational presenter on instructional methods for the faculties
    of the Houston Community College System (current), National Education Center
    (10/86-3/93), and Art Institute of Houston (10/86-3/93)

  • Instructor of English at The Ohio State University, College of Agriculture (1970);
    and the North American Institute (Barcelona, 1969)

  • Writing for the reader” workshops for service organizations, including the IRS

  • Author: Stop Boring Us! A marketing approach to business communications
    (work in progress)

  • Author/lecturer: PowerPoint Master Class. Half-day workshops designed to harness
    the power of computer slideshow presentation design and delivery (ongoing)

  • Author: BUSCOM—Effective Business Communications criteria workbook used
     in conjunction with first video instructional class offered at the University of St. Thomas (5/91)

  • Author: The Job Game, bridging the gap between Academia and the work world.
    Workshops throughout Texas; re-programmed for the University of Texas
    School of Public Health
    . Focus on researching companies, personalizing resumes 
    and cover letters, interviewing and negotiating skills ('91-95)

  • Motivational speaker at numerous local, state, and national trade associations
    and academic organizations, such as Exxon, Cosentino USA, the Texas/New Mexico
    State Hospice Association, and International Television Association (ongoing)

  • Judge at numerous local, state and national public speaking and marketing
    for secondary and tertiary education (ongoing)

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Marketing/Advertising expertise

  • ProComm...the fine art of business communications, Houston. President.
    Integrated marketing communications consultancy to business and academia:
    electronic/print communications audit, presentation assessment and support,
    layout/format style convention guides, text editing (5/91-current)

  • Audio Visual Services (Houston). Vice President of Marketing. U.S.' third largest
    distributor of audio visual/video equipment and support services (4/77-3/81)

  • Bozell & Jacobs Advertising (Houston). Account executive: Soltex Polymers,
    Allied Banks, Skytop Brewster (10/77-5/78)

  • Tracy-Locke Advertising (Dallas). Account executive: Phillips Petroleum Company
    and Amateur Athletic Union (4/75-10/77)

  • Leo Burnett U.S.A. (Chicago). Account executive: Kentucky Fried Chicken
    and United Airlines (1/72-4/75)

  • Ohio State Fair Columbus) Director of Marketing and Public Relations
    for world's largest 12-day fair (9/70-12/72)

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  • Post-graduate studies towards Ph.D. (ABD) University of New South Wales
    (Sydney, Australia). Marketing and sales motivation (1/84-1/85)

  • Masters of International Management (MIM/MBA), Thunderbird School
    of Global Management, (Glendale, Arizona). Marketing/Advertising (1/71-1/72)

  • Bachelor of Arts. The Ohio State University (Columbus). Spanish and Communications
    double major (9/66-8/70)

  • Diploma of Hispanic Studies, University of Barcelona (Spain). Language, art, history,
    geography, literature (9/68-5/69)

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Steve is a currentologist; "I like to stay in touch
with what's happening."

His daily routine starts by scanning top newspapers,
magazines, and other online websites.

He watches and reviews several nightly TV network newscasts, including BBC World News.

That requires lots of freshly-ground coffee.

Steve's lifetime fascination is aviation.

He earned a private pilot's license during graduate
studies.Currently, he's privileged to have several former
students who now operate their own aircraft; they invite
him to occupy the right seat (co-pilot)

Steve's second passion is music.

He revived the lost art of hosting classical chamber
music soirees in his home,
attended by 35-70 guests,
performed by musicians of the Houston Symphony.

Many of these events include wine tastings, featuring
selected varietals to complement the musical selections.


Consulting and teaching are about selling change.

Steve is drawn to those with positive attitudes: those with a burning desire
to make things happen; those who are open to learning new approaches
to solving old problems.

It's simple: There are no rewards for efforts, only for results.

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© Steve Toms