Steve Toms

> Curriculum Vitae

Steve Toms has more than 40 years of experience
delivering quality marketing communications expertise

Steve Toms is fortunate to work with a select and growing family of clients
and academic institutions that appreciate quality marketing communications.

This year, he celebrates having taught more than 4,500 undergraduate and graduate students.
They consistently rank him as the top/best professor in their study programs.

Steve works with all kinds of organizations, from non-profit institutions to worldwide
multi-national corporations. He shows them how to produce results through consistency,
compatibility, and continuity.

Seminars develop critical thinking skills

Steve successfully integrates proven marketing strategies with innovative communications.
Client seminars and classroom instruction utilize the latest computer and presentation technologies.

He currently serves on the faculties of several universities and teaches at both the undergraduate
and graduate level. His students consistently rank him in the top 5% on academic evaluations.

And he is a frequent speaker at local, state, and national conferences.

Business and education require a global perspective

Steve has a true grasp of what it takes to do business abroad.

He holds a Diploma of Hispanic Studies from the University of Barcelona (Spain),
a Masters of International Management from the American Graduate School (Arizona),
and post-graduate studies at the University of New South Wales in Sydney, Australia.

His undergraduate double major at The Ohio State University was Spanish and Communications.
During his senior year, he worked as a producer and director for instructional television.

He has taught English and Marketing to visiting government dignitaries, businesses, and student
groups from Mexico, Australia, New Zealand, Venezuela, Japan, Spain, France, and Scotland.

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To build a quality academic program, you have to recruit

Steve started and grew an undergraduate marketing degree program at one of Houston's
most prestigious private universities.

Working closely with a faculty colleague, he researched  equivalency courses at local
community colleges. Steve then designed custom 2+2 Program brochures for each college,
showing students which classes would transfer into his program. To announce the program,
he invited college advisors to his campus for 2+2 transfer luncheons.

When Steve departed full-time teaching to pursue full-time consulting, the undergraduate
marketing major was the fastest-growing campus program.

From ad pro to successful entrepreneur

Steve has been fortunate to work with top advertising agencies in Chicago, Dallas, Houston,
and Columbus (Ohio).

For more than a decade, he worked on packaged goods and service industry accounts,
such as the Ohio State Fair, United Airlines, Kentucky Fried Chicken, and Phillips Petroleum.

In 1991, he formed ProComm, a consultancy dedicated to the fine art of business communications.

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There are no rewards for efforts, only for results

Steve feels that one of most challenging aspects of working with first-time clients
and new students is overcoming their resistance to change.

A simple axiom says: If you do what you did, you'll get what you got. To that, Steve adds:
Less is more, but presentation matters most.

Steve has the ability to break down barriers keeping others from realizing their true potential.
He believes that when you begin communicating from the point of view of your reader or audience,
a major shift takes place.

At the start of the Clinton Administration,
the Associated Press ran a story
featuring the official postcard of Socks,
the presidential cat (shown here). 

Steve noted a punctuation error and wrote
a short note to The White House.


“Is there a remote possibility that your printer erred
in placing the end quotation marks for 'First Cat'?

There are situations when they should be placed inside, 
such as the question mark above. In this case, invoke
the ProComm axiom whenever quotations appear on either
side of a period or comma: When in doubt, put them out.

That way, your client's response will be ‘purr-fect.’”

About a week later, Steve got a call
from White House Communications
Advisor Roger Goldblatt, thanking him
for assistance in correcting the error.

For the remainder of Clinton's presidency,
Socks sent grammatically-correct postcards (shown here).


February 20, 2009: Sad news: Socks passed away this past week
from cancer. He was 18 years old (almost 88 in human years).
Socks moved into the Maryland home of Betty Currie, President Clinton's
 personal secretary, after the Clintons left the White House in 2001.
We know Ms. Currie gave Socks much love and a great home, and trust
this posting keeps alive the tremendous joy that Socks gave to those
who wrote.

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