Meet Steve Toms...

 

More than 40 years of delivering marketing
expertise to clients and students

Steve Toms is fortunate to work with a select and growing
family of clients and academic institutions that appreciate
quality marketing communications.

This year, he celebrates having taught more than 6,000
undergraduate and graduate students. They consistently
rate him in the top 1% of top/best professors in their
study programs.

Steve works with all types of organizations, from non-profit
institutions to worldwide multi-national corporations.

> Curriculum Vitae


Seminars develop critical thinking skills

Steve successfully integrates proven marketing strategies
with innovative communications.

Client seminars and classroom instruction utilize the
latest computer and presentation technologies.
His PowerPoint Master Classes show others
how to structure and deliver information to keep
audiences turned on, and tuned in.

Currently, he is working in several departments
at MD Anderson Cancer Center, coaching faculty
and students how to better organize and present
complex research data. He's a recurring lecturer
on behalf of the MD Anderson Postdoc Association.

Steve is a communications coach for students
enrolled in the University of Texas MBA+ program
in Austin, Dallas, and Houston.

He currently serves on the faculties of several universities
and teaches at both the undergraduate and graduate level.
He is also a frequent speaker at local, state, and
national conferences.


Business and education require a global perspective

Steve has a true grasp of what it takes to do business abroad.

He holds a Diploma of Hispanic Studies from the University of Barcelona (Spain),
a Masters of International Management from the American Graduate School (Arizona),
and post-graduate studies at the University of New South Wales in Sydney, Australia.

His undergraduate double major at The Ohio State University was Spanish and Communications.
During his senior year, he worked as a producer/director for instructional television.

He has taught English and Marketing to visiting government dignitaries, business leaders, and student groups from Mexico, Australia, New Zealand, Venezuela, Japan, Spain, France, and Scotland.

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To build a quality academic program,
you have to recruit the best students

Steve initiated and grew an undergraduate marketing
degree program at one of Houston's most prestigious
private universities.

Working closely with a faculty colleague, he researched
equivalency courses at local community colleges and
designed custom 2+2 Program brochures for each college,
making it easy for students to transfer into his program.

When Steve switched to part-time teaching to pursue
full-time consulting, his undergraduate marketing major
was the fastest-growing campus program.

Steve is currently a communications coach for the
University of Texas MBA+ Program in Austin, Dallas,
and Houston.

He shares PowerPoint skills and tips on his website,
and at campus-sponsored workshops.


From ad pro to successful entrepreneur

Steve has been fortunate to work with top advertising agencies in Chicago, Dallas, Houston,
and Columbus (Ohio). For more than a decade, he worked on numerous packaged goods
and service industry accounts, such as the Ohio State Fair, Kentucky Fried Chicken,
United Airlines, Amateur Athletic Unon, and Phillips Petroleum.

In 1991, he formed ProComm, a consultancy dedicated to the fine art of business communications which now operates under stevetoms.net.

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There are no rewards for efforts, only for results

Steve feels that one of most challenging aspects of working with first-time clients
and new students is overcoming their resistance to change.

A simple axiom says: If you do what you did, you'll get what you got. To that, Steve adds:
Less is more, but presentation matters most.

Steve has the unique ability to break down barriers keeping others from realizing their true potential. He believes that when you begin communicating from the point of view of your reader or audience, a major shift takes place.

At the start of the Clinton Administration,
the Associated Press ran a story featuring
the official postcard of Socks, the presidential cat
(shown here). 

Steve noted a punctuation error and wrote a short note
to The White House.

STEVE  TOMS

“Is there a remote possibility that your printer erred
  in placing the end quotation marks for 'First Cat'?

  There are situations when they should be placed inside, 
  such as the question mark above. In this case, invoke
  the ProComm axiom whenever quotations appear on either
  side of a period or comma: When in doubt, put them out.

  That way, your client's response will be ‘purr-fect.’”

About a week later, Steve got a call from White House
Communications Advisor Roger Goldblatt, thanking him
for assistance in correcting the error.

For the remainder of Clinton's presidency, Socks sent
grammatically-correct postcards  (shown here).

 

Postscript: On February 20, 2009, Socks passed away. He was 18 years old (almost 88 in human years). Socks had moved into the Maryland home of Betty Currie, President Clinton's  personal secretary after the Clintons left the White House in 2001. We know Ms. Currie gave Socks much love and a great home, and trust the posting above keeps alive the tremendous joy that Socks gave to those who wrote to him.

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